July, 2010
Women’s retailer Jones NY is debuting their new fall line with an added dimension- hang tags that tell a story. Jones NY is utilizing Microsoft’s Tag, which utilizes QR codes, to connect shoppers with their new Rachel Roy line through videos featuring model Jessica Stam, a contributer to the line. Stam will offer fashion tips and show off her favorite pieces and tell the backstory of the line to shoppers who utilize the special code. Jones NY also has plans to release an ad in Lucky Magazine to let consumers test the video code, as well as promote it in-store.