![](http://nortycohen.com/wp-content/uploads/2009/10/xikea1.png.pagespeed.ic.0nNRl5OoHE.jpg)
October, 2009
IKEA is targeting on-the-go women, ages 18-49, with a WAP commerce site. The mobile site also allows customers to opt-in for SMS texts about contests and special offers based on their location. Additionally, the service texts coupons directly to mobile devices, which can be redeemed at the register.