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IKEA boosted traffic to its products by 50 percent by bringing popular TV living rooms to life in some of its stores in the United Arab Emirates.

IKEA Real Life Series” is what the brand is calling the recreation of three very famous living rooms. IKEA recreated rooms from the popular television shows Friends, The Simpsons and Stranger Things using only its own products and furniture. The campaign quickly exploded across social media worldwide and grabbed the attention of many. The rooms were recreated so well that many people had a hard time distinguishing the real room from the IKEA recreation.

This campaign went viral and IKEA took advantage of the internet attention that came about through posts and shares from consumers on many different social media platforms. The attention was used to promote its wide variety of products, most likely helping the brand to build stronger relationships with fans and drive sales.