![](http://nortycohen.com/wp-content/uploads/2010/06/HM_MT1.jpg)
June, 2010
H&M turned to mobile marketing to promote their 2010 Spring Campaign. The campaign used banner ads throughout popular women’s applications and mobile sites. From March to April, H&M used geo-location targeting to increase in-store traffic. Women were entered into a database that would send an SMS to their phone with a coupon once they were within a certain distance from the H&M store.