![](http://nortycohen.com/wp-content/uploads/2010/10/EBaD_MT1.jpg)
October, 2010
HBO’s hit, East Bound and Down, is reaching consumers via 2D bar codes on espn.com and mlb.com. The tags take consumers to a micro-site for the show containing video clips and read content about the second season. In addition to the 2D tags, the show has placed QR codes on numerous bus stop and OOH advertisements.