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In honor of the show’s season finale, HBO has released its first full-scale voice skill, ‘Westworld: The Maze.’

The game, which was released June 20 on Alexa-enabled devices, takes users through three levels of a ‘choose-your-own-adventure’ style quest throughout the Westworld universe. As they navigate the journey, users are prompted to answer a series of questions about the show. Their answers guide them through a personalized adventure curated from over 60 storylines and 400 game choices.    

Voice is one of many up-in-coming digital tools that allow brands and marketers to create more immersive, interactive experiences with their fans. ‘Westworld: The Maze’ brings the show’s characters and storylines to life in a unique way that draws fans into the narrative. This blend of interactivity and personalization creates an emotional connection between the show and its fans in a way that not only invites users to like the brand, but truly join the brand.