October, 2009
Search engine Google reaches general consumers through multiple mobile apps. Although Google has an existing search tab in all iPhone’s web browser, the brand has established more specific mobile features to their site. Google has mobile apps available for: Gmail, image search, Listen (an app designed for podcasts and audio files), Google Earth and their main mobile app which includes voice activated search capabilities. The brand has established each facet of their company’s services in a manner that allows consumers to gain faster and more accurate results. Also, this allows Google to track which of their services receives more attention from consumers through download count.