October, 2009
Google is targeting advertisers by offering richer ads for smartphones with HTML capabilities like the iPhone, Palm Pre and Android-based phones. While other smartphones are only able to display basic text ads, the higher-end phones are able to display images and more characters. Although users of these high-end smartphones make up a small portion of the U.S. population, advertisers believe that the users are more engaged because their screens appear similar to a PC. Currently, 20% of the population uses some form of a smartphone and the demand is estimated to increase as much as 10% in 2009.