August, 2010
Google is introducing a new location based ad service which will point users to nearby services on their mobile device. The service lets advertisers attach a business’ phone number and location on a map for user reference, and when a user taps on the ad it expands to show a the information about that business. Advertisers utilizing these mobile ads will only be charged by Google if a user calls the business or visits the advertiser’s mobile site. This new ad platform will run on sites and applications that are part of the Google Display Network.