![](http://nortycohen.com/wp-content/uploads/2010/10/GAP_MT1.jpg)
October, 2010
Gap has changed its identity back to the original logo after social media users demanded the change. Gap listened to social media’s feedback and decided it would be best to keep its original look. Brand followers took to Twitter and Facebook to express their distaste for the change. One Twitter user even started an anti-new logo Twitter name that garnered around 4,939 followers.