October, 2009
Ford Motor Company launches WAP site and advertises through mobile media. Utilizing MMS/SMS, mobile banner ads and bar codes, the launch of the mobile site relies heavily on mobile reach. The mobile site allows tech-savvy consumer to access information about Ford automobiles from their mobile device anywhere at anytime. The extension is unique for the company in that it is promoting the Lincoln line of vehicles versus one of their more trendy lines, such as the Mustang. Visit the Lincoln website or Ford Website for more information.