August, 2010
In order to persuade Florida voters during the primary election August 24, Democrat Attorney General candidate Dan Gelber put campaign efforts in the hands of Google mobile ads. The ad campaign targeted voters as they waited for their turn to cast their ballot, aiming to let them know that Gelber had been promoted by several major Florida newspapers. If a voter saw the mobile ads, such as one reading “Gelber Gets Endorsements”, they were able to click through to learn more and continue to search for information about the candidate. Google text ads and Facebook ads were also running in tangent with efforts to persuade votes.