November, 2009
Eldorado Hotel has launched a mobile extension of their e-mail campaign for general consumer audiences. The mobile extension is meant to expand the reach of their campaign, targeted at general consumer audiences, and strengthen the longevity of the campaign through viral sharing. Eldorado is using mobile as a way to make a larger impact without spending as much money as traditional media might have cost. Utilizing mobile and social media allows marketers a chance to engage consumers in an environment of their choosing, enabling a conversation of consumer and company. Visit the official Eldorado site for more information.