June, 2010
EARTHJUSTICE, a public interest law firm, is using Foursquare to raise money to help protect wildlife initiatives. In it’s most recent campaign using Foursquare, EARTHJUSTICE put up posters around the San Francisco area that featured an oil rig with the copyright, “Use your cell phone to drill the oil industry.” With every check-in on the EARTHJUSTICE Foursquare page, a company donor would donate $10 to the prevention of unsafe oil drilling.