![](http://nortycohen.com/wp-content/uploads/2009/10/disney1.png)
November, 2009
Disney is targeting its core consumer with a free app to complement its successful mobile site. It includes an interactive game, “Click2Life,” in which users can interact with lively versions of the Disney character images found on the website. The app also tracks down other existing Disney games and contains branded wallpaper for download.