November, 2009
Energy Drink “CRUNK!!!” reaches consumers 18-32 through mobile text campaign. CRUNK!!! launched their SMS campaign at the Honey Farms and Turtle Boy Music Awards, inviting consumer to text in and win prizes. Consumers would text in ENERGY to CRUNK (27865) and receive exclusive offers and CRUNK gear at the event. To promote the mobile promotion, CRUNK utilized packaging, its website, vehicles and signage. Spokespeople claim the campaign garnered over 60% of their intended target and an opt-in from thousands of their main consumers. Visit the CRUNK website for more information.