November, 2009
Continental Airlines targeted Hispanics with a series of mobile ads for its “Volver por un rato” campaign. In the campaign, consumers could text-in a short code or click a banner ad to submit a video for a chance to win two plane tickets to anywhere, worth up to $2,500. After the campaign ran it’s course, the airline saw five-to-ten times more success with their mobile banner ads than the ads that ran online.