July, 2010
Ice cream giant Coldstone Creamery has joined the growing number of brands to embrace Facebook applications by offering tangible e-gifts consumers can send to friends. The not-so-virtual gifts cost $5 to $7 and, once they are purchased through Coldstone’s official Facebook page, codes are sent to the purchaser to be redeemed for the physical product at any of the over 1,300 Coldstone Creamery locations. Currently, only five gifts are available, but more may be rolled out depending on the program’s success.