October, 2009
Citibank is targeting Spanish-speaking consumers by offering Citi Mobil en Español. Consumers can go to the Citi mobile site and link to the Spanish version where they can access their accounts, pay bills and find Citibank locations. Citibank was the first bank in the U.S. to offer Spanish-language banking in 2004 and now they are the first to bring it to mobile. The bank expects huge success as almost one-quarter of its customers are Hispanic.