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October, 2010

A new Foursquare initiative from digital marketing firm Proximity is turning the open Chicago mayoral seat over to the king or queen of check-ins. Residents of the city are invited to check-in regularly to a venue called “City of Chicago – Mayoral HQ”, and on Nov.1 the “Mayor” of this particular venue will be declared the winner. And the prize isn’t just bragging rights – Proximity will provide the winner with a marketing support team to get that person officially placed on the ballot for Chicago’s Febuary election. The contest is being hosted and winners are being tracked in real time at FoursquarianCandidate.com.

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