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To help our furry friends feel more involved in the holiday season, Cesar’s created a studio that lets dogs design matching sweaters for themselves and their owners.

In the “Doggy Design Studio,” owners watched as their pets ran, jumped, barked and wagged their way through a course that used collected data to generate sweater designs. Cesar’s selected top designs from a wide range of breeds to manufacture in dog and human sizes. Through in-store activations and digital and social promotions, the brand is planning to give dog lovers around the world the chance to win a matching set for them and their pooch.

This interactive campaign helps Cesar’s extend their reach beyond the food bowl to bring pets and their owners closer together during the holiday season. By creating custom, wearable merchandise, the brand has found a way to become a part of a beloved tradition that will keep them relevant long after their campaign ends.