July, 2010
Campbell Soup launched a Facebook campaing last week to debut it’s new V8 V-Fusion + Tea line, powered by a sampling initiative that was set to give 1,000 samples to the first people to sign up each week. Week 1 samples were all spoken for 24 hours after the launch, and Campbell plans to continue pushing the new product on Facebook and through blogger outreach. This is the first time Campbell has used social networks, such as Facebook for new product pushes, but the company has plans to continue this trend of consumer outreach through social media.