November, 2009
Cadillac is targeting wealthy, on-the-go consumers by sponsoring the launch of Pandora, a popular free radio app, for Android devices. The automobile company is the only brand advertised on the app for the time being and its mobile ads link to a WAP page where consumers can locate a dealer and find more information on Cadillacs. Pandora sees over 5 million unique mobile visitors and over 35 million registered customers.