September, 2010
Burger King is using mobile marketing as one of their channels to promote their new larger breakfast menu. Michael Burke, cofounder and president of appssavvy, New York, said, “These are your customers, not potential customers. And apps, like loyalty programs, can increase order size and more.” Burger King hopes to combat other fast food chains, such as McDonald’s and Five Guys Burgers, mobile efforts through their menu app.