When advertising during the Big Game runs into the millions, many brands look for a different way to score with audiences.
Buffalo Wild Wings decided to make the fans a part of the game; the sports bar chain launched its own sportscast spoof scripted by the tweets of its followers. The first two episodes of the Buffalo Wild Wings Posts Post Game Report are now live on YouTube, Facebook and Twitter. The campaign will culminate on February 1, drawing from fans’ tweets of the Big Game. Watch the episodes on the Buffalo Wild Wings YouTube channel, or participate by tweeting #BWWPostGame.