November, 2009
Britney Spears is targeting pop fans with “It’s Britney!,” an app available in the iTunes store for $1.99. The app features messages from the starlet, photos and Twitter updates. The “Be Britney’s Dancer” function allows consumers to get up on stage with Spears by pasting their face on a dancer’s body and the “Sparkler” feature aims to take the place of lighters during the singer’s concerts. By releasing an app, Spears joins a slew of musicians including Lil Wayne, Diddy and Fall Out Boy who have apps targeting their fans.