![](http://nortycohen.com/wp-content/uploads/2010/07/Borders_MT1.jpg)
July 2010
Brands such as UPS and Verizon are placing ads through the Borders WiFi interface to reach on-the-go consumers. Anytime a user logs in to the WiFi, they are presented with location-based advertisements. Consumers who click on the UPS ads are taken to a store-locator page.