November, 2009
The Bowery Mission of New York City offers up an engaging SMS campaign to raise awareness during their 100th anniversary. Spreading the word about the homelessness and hunger issue to a broader New York audience was the main goal of the campaign, which is why mobile was utilized to reach as many people as possible effectively and with a smaller budget. The text messages included words of inspiration, trivia and information about how to get involved with The Bowery Mission in NY. Consumers can opt-in to receive messages about holiday needs and specific drives that they could volunteer for. For more information visit the official Bowery Mission website.