![](http://nortycohen.com/wp-content/uploads/2010/07/BOSTONGLOBE1.jpg)
July, 2010
The Boston Globe created a scavenger hunt through the streets of Boston with a new partnership with SCVNGR. Challenges are presented throughout the city, with QR codes, check ins and rewards. Top prizes include Red Sox tickets, gondola rides and gift cards. The paper is using the promotion to connect with both new and old readers.