September, 2010
Bluefly.com is sharing a $30 2D mobile coupon placed in television advertisements that show celebrities offering 45-second tours of their closets. In addition to the $30 coupon offer, the 2D tag will provide consumers with access to exclusive video content of “Closet Confessions”. “The Closet Confessions campaign launched online back in March, and it really resonated with our fashion-focused consumers who posted comments to the videos, and even posted videos of their own closets on the site… And with the QR reader component, there is now an instant call to action, to drive consumers back to our site for more content and special offers,” said Bluefly New York Chief Marketing Officer, Bradford Matson.