July, 2010
Women’s clothing store Ann Taylor is offering shoppers new incentives when they use Foursquare. Those customers who check in five different times to one of the company’s eight New York City stores will receive 15% off their full-price purchase. Additionally, shoppers earning the coveted Mayor title will receive 25% off their non-sale apparel and accessories purchase. Though this promotion is still in trial phase, Ann Taylor hopes to expand the deals nationwide to all 279 stores.