October, 2009
AAA reaches general consumers with the addition of an iPhone mobile app. The mobile app allows consumers to access their account information, place a call for roadside assistance or find where they are within the United States. The app is free to download from the Apple App Store and once a consumer logs into their account, the information is saved and can be accessed quickly. The brand’s extension reaches more tech-savvy consumers in a growing market of multifaceted branded apps. For more information visit AAA‘s website.