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The Participation Game

HOW THE TOP 100 BRANDS BUILD
LOYALTY IN A SKEPTICAL WORLD.

By: Norty Cohen

The Participation Game examines how and why consumers adopt brands. Based on four years of consumer research and 3,000 case studies, the book explores the variables that drive consumers to participate in their favorite brands. Workbook activities provide a logical next step for marketers.

Published 2017
by: IdeaPress

Available Now for Purchase.

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