Entrepreneur, Creative Explorer, Author, CEO & Founder of Moosylvania

Books available for purchase

Prompting Originality: The A.I. Handbook for Humans Image

Prompting Originality: The A.I. Handbook for Humans

The best originals are thieves.

By Norty Cohen

Originals are curators. They take what’s out there - and build on it to create something new. But now, with a simple click of the keys, Artificial Intelligence can usurp your knowledge, your intuition and eventually, your chosen profession. So it’s time for you to take control. You can become a curator - use your HI - Human Intelligence to beat AI and potentially save your job.

Coming August 20, 2024 by IdeaPress

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Join the Brand Image

Join the Brand

BUILDING LOYAL COMMUNITIES AND THE NEED FOR BELONGING.

By Norty Cohen

Building off The Participation Game, Join the Brand dives into the psyche of brand fans to understand how they find belonging and amplify messages within the brand’s community. Through research, case studies, infographics, and exercises, Join the Brand answers the question, “How Does Your Brand Become A Sticker On A Laptop?”

Published 2018 by IdeaPress

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The Participation Game Image

The Participation Game

HOW THE TOP 100 BRANDS BUILD LOYALTY IN A SKEPTICAL WORLD.

By Norty Cohen

The Participation Game examines how and why consumers adopt brands. Based on four years of consumer research and 3,000 case studies, the book explores the variables that drive consumers to participate in their favorite brands. Workbook activities provide a logical next step for marketers.

Published 2017 by IdeaPress

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