Join the Brand
BUILDING LOYAL COMMUNITIES
AND THE NEED FOR BELONGING.
By: Norty Cohen
Building off The Participation Game, Join the Brand dives into the psyche of brand fans to understand how they find belonging and amplify messages within the brand’s community. Through research, case studies, infographics, and exercises, Join the Brand answers the question, “How Does Your Brand Become A Sticker On A Laptop?”
Published by IdeaPress Publishing